Where analytical performance meets kinetic creative direction.
I lead digital transformation for hyper-growth brands, merging full-funnel paid media acquisition with high-velocity generative AI production and bespoke visual systems.
Data Discipline
Grounded in empirical market research and quantitative performance across Google & Meta ecosystems with measurable CAC/ROAS accountability.
Generative Speed
Harnessing Runway, Midjourney, and custom AI production pipelines to scale creative variants in hours instead of quarterly cycles.
Engineered for High-Velocity Execution
A seamless synthesis of quantitative traffic channels, cutting-edge generative software, and high-converting code.
Growth & Acquisition
Engineered paid acquisition pipelines built on hyper-targeted segmentation, automated bid strategies, and rigorous statistical validation.
Creative Direction & AI
Cinematic brand narratives paired with algorithmic generation to deliver studio-caliber advertising assets at unprecedented velocity.
Web & Conversion Eng.
Clean, hyper-responsive landing experiences structured around psychological trigger points and razor-sharp checkout funnels.
Timeline & Strategic Evolution
Independent Growth Consultant & Creative Director
Advising venture-backed DTC, SaaS, and luxury lifestyle brands on integrated acquisition campaigns. Synthesizing generative AI workflows into existing agency stacks, cutting creative generation cycles by 70% while improving top-of-funnel CTR across Meta and YouTube.
Incremental revenue generated for partner brands through synchronized AI-driven creative testing.
Senior Performance Marketer & Digital Strategist
Managed multimillion-dollar media budgets across Google Search, Display, and Facebook/Instagram Ads. Spearheaded rapid graphic design iteration with Canva Enterprise and Figma, pioneering continuous multivariate creative testing protocols that unlocked scale for international accounts.
Scaled flagship e-commerce client from $25k/mo to $110k/mo ad spend while maintaining sub-$18 blended CPA.
Market Research Analyst & Visual Content Specialist
Conducted qualitative consumer behavior studies and macroeconomic competitor intelligence for enterprise stakeholders. Transformed complex statistical indices into compelling executive-grade infographics, reports, and digital collateral.
Published comprehensive vertical market analyses informing product launch roadmaps.
The Non-Negotiables
No vanity metrics — strictly revenue and impact.
Impressions and passive reach do not justify retainer costs. Every asset created and ad dollar spent must track directly to qualified pipeline, net-new customer acquisition, or expanded LTV.
Rapid creative iteration with cutting-edge AI tooling.
The winners in digital auction environments test 20x more creative permutations than their competition. We harness generative AI to prototype, iterate, and deploy cinema-grade variants in days, not quarters.
Design that converts, not just decorates.
Aesthetic refinement is powerless without user psychological intent. Every layout, typography scale choice, and micro-interaction is engineered to guide attention, lower friction, and provoke decisive buyer action.
Let's engineer your next growth vector.
Accepting select advisory, creative direction, and performance acquisition engagements for enterprise and scaling DTC brands. Reach out directly or complete the dispatch form.